Barcelona Boogie - Live at La Mercè

Om'Mas Keith

Sa-Ra Creative Partners, NYC

On the surface, Om'Mas Keith might seem like a new kid on the block. After all, SA-RA Creative Partners (his hip hop/soul trio of artist/musician-producers), made giant hypewaves a couple years ago when Kanye West signed them to his GOOD Music label. But like his bandmates, Om'Mas is a seasoned vet; the Hollis Queens, New York native started as an RCA Records intern at the tender age of 15. He was a staff producer for the late Jam Master Jay of Run-D.M.C., and has done studio work in some capacity with Lauryn Hill, Mobb Deep, Foxy Brown, Ice Cube, Onyx and 50 Cent (pre-superstardom). His depth of experience is just one of the things which made SA-RA worthy of a pre-signing "soft-core bidding war" between West, Pharell and Jay-Z – another, of course, being the undeniable freshness of their futuristic soul productions. By now, Om'Mas knows the art and business of music better than the back of his hand.