
From its humble beginnings as a free pocket-sized magazine, Pig (that’s People In Groove, in case you were wondering) swiftly turned into a multimedia adventure at the heart of Italy's creative scene. Not so much a magazine about everything from fashion and art to film and music, Pig is an outlet for people deeply involved in all of these things. Quite fittingly their online radio program is more contagious than the wildest influenza and a natural habitat for selected shows from Red Bull Music Academy Radio.